Street Smart is an annual public education, awareness and behavioral change campaign in the Washington, DC, suburban Maryland and northern Virginia area. Since its beginning in 2002, the campaign has used radio, newspaper, and transit advertising, public awareness efforts, and added law enforcement to respond to the challenges of pedestrian and bicyclist safety.
Supporting the mass media and public awareness campaign is a region-wide enforcement initiative. The DC Metropolitan Police Department and the National Capital Region Transportation Planning Board have stepped up efforts to share information on best practices in pedestrian enforcement with line officers. A standardized enforcement reporting form has improved our knowledge of the number and types of citations being issued.
Street Smart has conducted pre- and post-campaign surveys on all campaigns since 2002. This research is used to measure issue awareness and attitudes among drivers, cyclists and pedestrians. It also surveys awareness of the Street Smart campaign and its messages. Measurements were taken pre- and post-campaign in order to gauge the effectiveness of the spring 2012 campaign.
The goals of the campaign are to change motorist and pedestrian behavior, and reduce pedestrian and bicyclist deaths and injuries, by:
The National Capital Region Transportation Planning Board gratefully acknowledges technical support and comments of staff from the following organizations: Arlington County, Department of Environmental Services; City of Alexandria, Office of Transit; City of Bladensburg, Marlyand; City of Bowie, Maryland; City of Fairfax, Virginia; City of Falls Church, Virginia; City of Frederick, Maryland; City of Gaithersburg, Maryland; City of Greenbelt, Maryland; City of Manassas, Virginia; City of Manassas Park, Virginia; City of Rockville, Maryland; City of Takoma Park, Maryland; Commonwealth of Virginia, Department of Transportation; District of Columbia, District Department of Transportation; Maryland Department of Transportation; Maryland Motor Vehicle Administration; Fairfax County, Virginia; Frederick County, Maryland; Loudoun County, Virginia; Montgomery County, Maryland; Prince George's County, Maryland; Prince William County, Virginia; United States Department of the Interior; Virginia Highway Safety Office; The Washington Area Bicyclist Association; and the Washington Metropolitan Area Transit Authority.