Area Police are Enforcing Pedestrian Safety Laws.

The Program

Street Smart is an annual public education, awareness and behavioral change campaign in the Washington, DC, suburban Maryland and northern Virginia area. Since its beginning in 2002, the campaign has used radio, newspaper, and transit advertising, public awareness efforts, and added law enforcement to respond to the challenges of pedestrian and bicyclist safety.
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Enforcement

Supporting the mass media and public awareness campaign is a region-wide enforcement initiative. The DC Metropolitan Police Department and the National Capital Region Transportation Planning Board have stepped up efforts to share information on best practices in pedestrian enforcement with line officers. A standardized enforcement reporting form has improved our knowledge of the number and types of citations being issued.

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Evaluation

Street Smart has conducted pre- and post-campaign surveys on all campaigns since 2002. This research is used to measure issue awareness and attitudes among drivers, cyclists and pedestrians. It also surveys awareness of the Street Smart campaign and its messages. Measurements were taken pre- and post-campaign in order to gauge the effectiveness of the spring 2012 campaign.

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Goals

The goals of the campaign are to change motorist and pedestrian behavior, and reduce pedestrian and bicyclist deaths and injuries, by:

  • Educating drivers, pedestrians, and bicyclists about safe usage of roadways.
  • Increasing enforcement of pedestrian and bicycle traffic safety laws – and make drivers, pedestrians, and cyclists aware of enforcement.
  • Building on awareness of pedestrian/bicycle traffic safety issues that have been established in prior campaigns in order to change behaviors.
  • Developing a program that can be easily replicated by other localities that want to decrease pedestrian and bicycle injuries and fatalities.

Members

Funding Organizations:

  • District of Columbia, District Department of Transportation
  • Maryland Motor Vehicle Administration
  • Metropolitan Washington Council of Governments
  • Virginia Highway Safety Office
  • Washington Metropolitan Area Transit Authority

The National Capital Region Transportation Planning Board gratefully acknowledges technical support and comments of staff from the following organizations: Arlington County, Department of Environmental Services; City of Alexandria, Office of Transit; City of Bladensburg, Marlyand; City of Bowie, Maryland; City of Fairfax, Virginia; City of Falls Church, Virginia; City of Frederick, Maryland; City of Gaithersburg, Maryland; City of Greenbelt, Maryland; City of Manassas, Virginia; City of Manassas Park, Virginia; City of Rockville, Maryland; City of Takoma Park, Maryland; Commonwealth of Virginia, Department of Transportation; District of Columbia, District Department of Transportation; Maryland Department of Transportation; Maryland Motor Vehicle Administration; Fairfax County, Virginia; Frederick County, Maryland; Loudoun County, Virginia; Montgomery County, Maryland; Prince George's County, Maryland; Prince William County, Virginia; United States Department of the Interior; Virginia Highway Safety Office; The Washington Area Bicyclist Association; and the Washington Metropolitan Area Transit Authority.